Audience feedback on Cloud 9 Music Video & Ancillary texts

After I produced my final products I carried out some audience research to find out what my target thought.  I selected 5 females and 5 males within target age bracket, the females for my immediate audience, then the males as my secondary audience.
I asked them a series of questions, these were:

1. What was your favorite, most effective part of the music video?
2. If I were to make any changes to this project, what would you change, what is missing ?
3. Would you buy this album based on the video and digipak?
4. What's your opinion on the chosen song?
5. Do you feel the music video has met or challenged typical conventions/stereotypes?
6. Are the products clearly linked? and how can/can't you tell?

I have summarised the research findings below:

There was a clear difference between male and female opinions here, the females preferring the visual elements within the acting, with dancing, location and the actors movement - hair flick, jumping into the pool. Whereas the males much preferred the technological effects, like slow motion, the close up shots and the fast moving scenic shots.

Overall it was apparent what changes could be made to this project, and that was the actress, ideally older and less European! They also said collectively that they would like to see more scenes of Saffron singing, I am pleased with this view, as I am happy with the singing close-up sections that I already have, I felt they were effective and worked well with the 4th wall effect.

I am very happy with these results, that the majority would buy the album based on the video and digipak! But it was also clear that females would be willing to buy, which is good because they are my primary target audience and it is them I was looking for most.

This is all very positive feed back, predominantly females preferring the song, which again is good with them being my primary audience means I have targeted the right audience with the appropriate song. I seemed to have also chosen a very likable song, which is obviously the key for success for the artist.  

 My target audience has clearly identified the conventions I strongly put across, such as the use of aspirational locations and sunny weather. They also made it clear that I strongly went against conventions with my choice of a young, white female as my main actor. Also went against conventions by not sexualising women in bikinis, irresponsible drinking and parties and also by not having a strong male character to idolise.

I am glad that most of my target audience felt that all products were clearly linked by the use of consistent artist, locations, font, colours and natural/fresh vibe. Although there was some contradicting to this, as a male respondent disagreed. 

Overall I feel that my target audience feed back has been successful and helped me to see that I have created some successful products that are appropriate for my target audience. It also helped me to see some potential improvements if I were to re-shoot this video, the main one being choice of actor.