Conventions.. Continued! Digipak & Magazine advert

There are also specific conventions and features for magazine adverts and digipaks, I have researched into these by looking at pre-existing material and I have produced my own convincing ancillary texts. Below I have outlined the various conventions then given a summary of how my ancillary texts have been created using these conventions.

For music magazine adverts you will often find included:

• Image of artist as main focus - launching latest imagery
• Artists name
• Album name
• Release date
• Ways of downloading
• Songs featured, current hit singles
• Other artists included
• Album cover
• Websites
• Consistent font & logo
• Record label

Album Cover:

• The solo artist is usually the main focus
• Simple or on location backgrounds used in photography
• Very posed shots to portray dominance in the industry
• Little text used, just artist name and album title
• Limited colour palette used 

Album Back:

• More artist photography 
• Track listing, sometimes with text wrapped around the artist image
• Barcode to help at point of sales 
• Record label logo and date of issue
• Consistent colour scheme 

Booklet Back:

• More stylised photography, often closeup shots of artist
• Limited or no text included, more space for creating imagery
• Consistent colours to blend with album cover
• Simplistic designs, focus on the artist

CD:

• More simple designs than the booklets
• Patterns and graphics used rather than photography
• Limited text - artist name, album title and sometimes track listing
• Limited colour palettes consistent with rest of the digipak

Most importantly is the way that they whole package works together - synergy amongst all elements, carefully linked in some way. For example, I have used consistent natural colours, photography from a single shoot but with creative crops to suit the required designs. A consistent use of font and stylised signature logo and album name.
The advert brings everything together visually, but also helps to promote the album by showing when it is released, where it can be downloaded, other featured artists and most importantly a web address to drive traffic to the site and give fans access to further information and further engagement.